Senior Techies: A Booming Generation

As rumor has it, boomers, seniors and the elderly do not use, or embrace, technology like younger age groups. Interestingly enough, nothing could be further from the truth. Here are some enlightening statistical facts regarding a booming generation of senior techies:

Computer/Internet Use

1. Computer use among Americans 65 and older has doubled in the past 10 years, while Internet usage among that age group has more than tripled, according to the Pew Internet Project
2. Close to 30 percent of senior citizens shop online
3. Nearly 40 percent of people over the age of 74 bank online

Smart Phones

1. Americans from ages 55-64 are adopting smart-phones faster than any other age group

Social Media

1. 50-59 percent of younger boomers (45-55) use social media
2. 40-49 percent of older boomers (56-65) use social media
3. 10-19 percent of seniors (65+) engage in social media activities
4. 50-59 percent of older boomers (56-65) watch video online
5. 40-49% of seniors (65+) watch videos online

The boomer generation invented high-tech, and they aren’t shying away from their creation. Additionally, they own the majority of wealth and if you want their business – and respect, you better be technically savvy and online ready. They are expecting it.

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